REBRANDING THROUGH PRINT

When companies rebrand, one of the first public-facing changes is through printed materials. Business cards, stationery, packaging, and signage must reflect the copyright. Design on print plays a key role in signaling the transformation. A successful rebrand depends on cohesive and strategic use of visuals across all media, especially print.

Tie-dye t-shirts are a symbol of fun, creativity, and individuality. Popularized in the 1960s and 70s during the counterculture movement, tie-dye made a major comeback in recent years. Each shirt is unique, thanks to the hand-dyeing process that creates swirls, spirals, or abstract color patterns. Bright or pastel tie-dyes can reflect a bohemian vi